For shops that sell through InstagramFor trades and services found by word of mouthFor studios booked by message

Your own name online, without a monthly bill.

You've got the customers, social media, and the reputation. What you don't have is your own website or domain address to send them to — and every quote you've had wants a subscription for it.

What a website builder charges to put your name on your own site About $50 a month on the cheapest builder plan that allows your own domain $588/yr
What this costs Once. No subscription, no contract, no year two. $400
Your domain — its own lane About $20 a year, paid straight to your registrar in your name. Never to me. ~$20/yr

You're probably already paying for the wrong half.

Most small businesses I meet are in one of these three spots. All three are fixable in an afternoon.

Your website address isn't your name. It ends in .square.site or .wixsite.com, so it never goes on the flyer, and the flyer is where your customers actually look.
Every sale starts with a message. Someone sees a photo, asks if it's still available, waits for you to answer while you're working. Half of them don't wait.
Every job starts with a phone call. Someone wants a rough price, you're up a ladder, and by the time you call back they've booked someone else.
Every booking starts with a back-and-forth. What days are you free, how much, can you do Saturday — three messages before anything is agreed.
Your best work disappears in two days. Social posts vanish and can't be searched. Someone looking for you right now, on Google, finds nothing.

What you actually get.

One page, built around how your business already works — not a template with your logo dropped in.

A site that's yours

Designed around your existing brand, your photos and your real services. One file, loads instantly, works properly on an old phone.

Payments already wired

Buy buttons connected to the payment system you already use. Same rate you pay now. No new account, no new fees, money lands where it always has.

Enquiries to your inbox

A working request form, registered to your email address, not mine.

Everything in your name

Domain, payments and customer emails all registered to you. You could sack me tomorrow and lose nothing.

A handover pack

A short document listing every account, what it costs, when it renews, how to update your own prices, and what to do if something looks wrong.

A year of warranty

Anything that stops working through no fault of yours, fixed free for twelve months. Questions count too — if you're stuck, ask.

The file itself

You keep a copy. Any developer, anywhere, can pick it up and host it. You are never locked in — to me or to anyone.

Why this beats the alternatives.

Honestly compared. Every one of these is a reasonable choice for somebody — just not for a small business with real customers and no spare $50 a month.

Website builder Do it with AI Web designer w/ Callisto Labs
First year ~$588Free + your time$1,500–4,000 $400 once
Every year after ~$588, foreverFree + your timeChanges billed as you go Nothing
Your domain Only on the paid plan~$20/yr, if you know to buy one ~$20/yr, sometimes in their name ~$20/yr, registered in your name
Payments set up YesNo — you're on your ownUsually extra Wired and tested before launch
Looks like you Looks like the templateDepends entirely on youYes Built from your own brand
If it breaks Support queueNobodyInvoice Fixed free — one year warranty
If the builder vanishes Site stays, bill staysYou have the file Often stranded You own everything already

Builder figure is the cheapest plan that allows a custom domain — around $49/month billed annually when checked in August 2026. Wix, Squarespace and Shopify price similarly.

"Couldn't I just make one with AI for free?"

Yes. Genuinely — you could sit down tonight and have a decent-looking page by midnight. I'm not going to pretend otherwise.

Here's what it won't tell you. That the domain has to be registered in your name or you don't really own your address. That you don't need to build checkout at all, because your payment system already makes buy buttons and switching costs you nothing per sale. That the single most valuable thing on the page is marking things sold, because that's the message you're answering forty times a week. That the single most valuable thing on the page is showing what you charge, because "how much" is the question you're answering forty times a week. That the single most valuable thing on the page is showing what's open, because "are you free" is the question you're answering forty times a week. That a form doesn't send email by itself, so yours quietly goes nowhere.

You're not paying me for the HTML. You're paying me for the human decisions, tailored to your business — and for a page at the end that lists every account, every cost and every renewal date, so nothing about your own website is ever a mystery to you.

And you can always reach out. That's what the warranty is for.

What it costs.

$400
One payment · No subscription · No contract · One year warranty
AI doesn't offer that.
Included
Design, build, payment buttons connected and tested, request form, going live on your own domain, and the handover pack.
Warranty
One year. Anything that stops working through no fault of yours is fixed free — no call-out, no hourly rate, no argument about whose fault it is. Questions count too — if you're stuck, ask.
Scope
One page with up to 4 sections and 12 items. Bigger jobs get quoted before anyone commits.
Its own lane
Your domain, about $20 a year, paid direct to the registrar in your own name — never through me. Hosting is free and stays free.
Not included
Photography, logo design, ongoing content updates, and new features after launch — all quoted if you want them.

Just want the design and do it yourself?

The Vault sells finished templated designs for $75 — you get the file and the instructions, and you handle the domain, the payment links and going live. Same design work, none of the setup. If you're comfortable tweaking it yourself, buy one of our designs and keep your money.

And have a look at the 3D Web Designs while you're there — animated heroes and landing sections you can drop into a site you already have.

And after the year — C.L.O.U.B.

what it stands for. what members get.

Nobody gets shut out when twelve months are up. The warranty ends; the door doesn't.

Have a look

Who this is for.

I'd rather tell you now than take your money and disappoint you.

A good fit

  • You already have customers and photos of your work
  • You sell a handful of things at a time, not hundreds
  • You offer a handful of services, not a catalogue
  • You book your own time and would rather not run a full booking system
  • People find you on social and you want somewhere to send them
  • You take payment through Square, Stripe or similar already
  • A monthly subscription is a real problem for you

Not a fit

  • You need a full catalogue with stock levels and shipping
  • You want accounts, logins or a booking system with staff calendars
  • You need someone to run the site for you week to week
  • You don't have photos yet — get those first, they matter more than I do

Send me your Instagram and I'll tell you what I'd change.Send me a few photos of your work and I'll tell you what I'd change.Send me your Instagram and I'll tell you what I'd change.

Free, no pitch. If it turns out you don't need a site, I'll say so.

Get in touch your email or phone
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